Full Job Description
Position: Digital Content Strategist
Location: Heritage Creek, Kentucky
Company Overview
Amazon is one of the world’s largest technology companies, providing comprehensive e-commerce, cloud computing, digital streaming, and artificial intelligence services. We strive to enhance our customer’s experience and elevate our brand across multiple platforms. Our commitment to innovation pushes us to seek the finest talent to join our legacy of excellence.
About the Role
We are looking for a talented and motivated Digital Content Strategist to join our dynamic team in Heritage Creek. As a Digital Content Strategist, you will play a critical role in shaping our content strategy to engage and inspire our customers. This position requires a mix of strategic thinking, creativity, and analytical skills. Your ultimate goal is to drive customer acquisition and foster brand loyalty through compelling content.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with the overall business goals and enhance customer engagement.
- Conduct thorough research and analysis to understand target audiences and industry trends, ensuring that content remains relevant and impactful.
- Collaborate with cross-functional teams including marketing, design, SEO, and product development to create cohesive and effective content campaigns.
- Oversee the content creation process, ensuring high-quality, consistent messaging across all channels and platforms, including social media, email, and the Amazon website.
- Utilize analytics tools to measure content performance, engagement metrics, and conversion rates to refine strategies and optimize future content.
- Manage a content calendar and ensure timely delivery of all content assets while adhering to brand guidelines and industry standards.
- Stay updated with the latest digital marketing trends, techniques, and technologies to leverage for content development and delivery.
- Foster relationships with influencers, content creators, and industry experts to enhance content outreach and visibility.
Qualifications
- Bachelor’s degree in Marketing, Communications, English, or a related field. A Master’s degree is preferred.
- A minimum of 3-5 years of experience in digital content strategy, preferably within a leading technology or e-commerce company.
- Exceptional written and verbal communication skills, with a keen eye for detail and style.
- Proven experience in developing engaging content for varied channels including social media, blogs, email campaigns, and websites.
- Strong analytical skills and proficiency in using analytics tools (e.g., Google Analytics, SEMrush) to track content performance.
- Familiarity with SEO best practices and effective digital marketing strategies.
- Creativity and innovative thinking, with the ability to generate fresh ideas and inspire others.
- A team player with strong interpersonal skills and the ability to work collaboratively in a fast-paced environment.
Why Join Amazon?
At Amazon, we pride ourselves on being a company of inventors and innovators. Here is what you can expect when joining our team:
- Competitive Salary & Benefits: We offer a competitive compensation package including health benefits, retirement plans, and other perks.
- Career Growth: We believe in nurturing talent and providing opportunities for growth within our company through training, mentorship, and career advancement programs.
- Innovative Culture: Work in an environment that encourages creativity and experimentation. You will have the opportunity to contribute ideas and bring initiatives to life.
- Diverse Workforce: Join a diverse and inclusive team that values every voice and promotes collaboration to achieve common goals.
- Work-Life Balance: We understand the importance of maintaining a healthy work-life balance, and our flexible working policies reflect that understanding.
How to Apply
If you are excited about the prospect of becoming a Digital Content Strategist at Amazon and believe you meet the above qualifications, we encourage you to apply. Please submit your resume, cover letter, and portfolio showcasing your relevant work. In your cover letter, tell us why you are passionate about digital content strategy and how you can contribute to Amazon’s mission.
Join Us
At Amazon, we are driven by a passion for customers and relentless innovation. We are committed to building a diverse and inclusive work environment where every employee feels valued and respected. Become a part of our talented team in Heritage Creek and help us shape the future of digital content!